LENA-toys, s.r.o. focuses on the distribution of a complete range of products to all countries around the world.
Distribution in the former Western markets is handled by the parent company Simm Marketing GmbH based in Roth - Eckersmuhlen. Most of the production is for the foreign market. Lena-toys delivers goods from the warehouse near Ostrava to Germany, Holland, Norway, Sweden, England, Ireland, USA, Austria, Poland, Slovakia, Russia, and Switzerland.
Lena has exclusive representation for the countries of the so-called Eastern Bloc, i.e., Slovakia, Poland, Hungary, Slovenia, and Latvia. Distribution in Slovakia is provided by Lena-Slovakia s.r.o.